The platform “Priority:You” was introduced to acknowledge the customer and build on the generations of loyalty sustained through nonstop service. To bring it all together, we created a contemporary, and historically relevant brand design system to deliver the campaign across touch points.

The modern and simplified design of “Priority:You” and its surrounding communications rolled out across the country, including a Jimi Hendrix inspired interactive activation at SXSW. We also designed the USPS Holiday box which still reaches millions of customers to this day.

The following work was conducted by Brad Blondes in his role as SVP, Director of Design at McCann, supported by talented teams working under his leadership.