American Airlines reintroduced themselves to the world with a complete brand transformation effort and overhaul. Our job was to take the new brand system and apply/evolve it to a multitude of touchpoints across the customer journey, including advertising, brand guidelines, digital ecosystems and print collateral, driving awareness, differentiation, and loyalty.

The following work was conducted by Brad Blondes in his role as SVP, Director of Design at McCann, supported by talented teams working under his leadership.