Nasdaq came to us with a challenge: how could we express their brand in a fresh way that both organized their communications while signaling expertise? Leveraging data visualizations and infographics, we created a holistic brand design system that stretched across a variety of media from day-to-day assets like white papers, to consumer-facing social media and advertising comms. We even had the opportunity to completely re-think their in-house video wall stock ticker used during live broadcasts at their headquarters in Times Square.

The following work was conducted by Brad Blondes in his role as SVP, Director of Design at McCann, supported by talented teams working under his leadership.