MetLife encompasses a multi-year brand transformation engagement beginning with the sunsetting of Snoopy, The Peanuts characters and the MetLife Blimp, all iconic brand ambassadors for decades. A new era for the brand emerged, launching a comprehensive suite of initiatives, including but not limited to a global design system, brand architecture, digital design systems, MetLife Stadium overhaul, sonic libraries and a three-year brand localization program in key markets (Japan, Mexico, Korea, China and US) worldwide.

The following work was conducted by Brad Blondes in his role as VP, Global Head of Brand Creative and Design at MetLife, supported by talented teams working under his leadership.