Even as the world changes and tastes evolve, there are still millions of people who just love cereal. “Hello Cereal Lovers” was a campaign created specifically to celebrate cereal’s most devoted fans. We created a fun and engaging brand design system that cut across TV, digital experience, social media, and even on the roof and in the halls of the General Mills headquarters in Minnesota.

The following work was conducted by Brad Blondes in his role as SVP, Director of Design at McCann, supported by talented teams working under his leadership.