The Brady Foundation has long sought to end gun violence in America. Facing growing public discontent, the organization needed a way to rally its members and leverage their collective and powerful voices.

“Voices Against Violence” was a campaign created to drive awareness and impact to foster a movement of people ready and willing to speak out against gun violence in America. We developed a brand strategy, design system and interactive digital experience that allowed individuals to sign petitions online, simply by recording their voice.

The following work was conducted by Brad Blondes in his role as SVP, Director of Design at McCann, supported by talented teams working under his leadership.